Uni submission -
For this project, we were tasked with selecting an existing brand and taking a new approach to its branding and online messaging. We needed to research the brand's values and its Unique Selling Proposition (USP). Additionally, we explored the online behaviors of the target audience. The primary objective was to create an exciting marketing strategy for a new drink flavor: Lemon and Feijoa.
Placements for statue
EDM
Social Media
Mockups
Moodboard
References
5 companies owned by Coca-Cola. (2016, January 12). Investopedia.
https://www.investopedia.com/articles/markets/011216/top-5-companies-owned-coca-cola-ko.asp
https://www.instagram.com/lemonandpaeroa/?hl=en
https://www.instagram.com/sprite/?hl=en
Brands. (n.d.). The Coca-Cola Company: Refresh the World. Make a Difference.
https://www.coca-colacompany.com/brands
CocaCola net income 2010-2023 | KO. (n.d.). Macrotrends | The Long Term Perspective on Markets.
https://www.macrotrends.net/stocks/charts/KO/cocacola/net-income
Colours in Maori – Ngā tae Woodward languages. (2024, May 7). Woodward Languages | Learning and Teaching Languages.
https://www.woodwardlanguages.com/lesson/colours-in-maori/
Goulton, I. (2023, July 22). L&P: World famous in New Zealand. Iola Goulton.
https://www.iolagoulton.com/lp-world-famous-in-new-zealand/
Graham Watton.
https://www.ohinemuri.org.nz/?catid=0&id=1645
Home. (n.d.). My Site.
https://www.lemonandpaeroa.co.nz/new-product
L&P we live for summer. (n.d.). Ira.
https://ira.nz/work/l-and-p-limited-edition-summer-can
Lemon & Paeroa. (2024, June 8). Wikipedia, the free encyclopedia. Retrieved June 27, 2024, from
https://en.wikipedia.org/wiki/Lemon_%26_Paeroa
McKenzie, E. (2016, October 5). The marketing minds behind L&P’s decision to spice up its brand. stoppress.co.nz.
https://stoppress.co.nz/news/lp-spices-brand-work-beverage-options/
New Zealand’s iconic lemon and Paeroa soda, explained. (2023, September 6). The Daily Meal.
https://www.thedailymeal.com/1383908/new-zealand-lemon-paeroa-soda-explained/
Security. (n.d.). Security | Glassdoor.
https://www.glassdoor.co.nz/Overview/Working-at-The-Coca-Cola-Company-EI_IE161.11,32.htm
Team Stash. (2023, August 16). Top companies & brands owned by Coca-Cola. Stash Learn.
https://www.stash.com/learn/brands-companies-owned-coca-cola/
TikTok. (n.d.). TikTok - Make Your Day.
https://www.tiktok.com/@sprite?lang=en
Unsplash. (2017, October 4). Photo by whereslugo on Unsplash. Beautiful Free Images & Pictures | Unsplash.
https://unsplash.com/photos/man-in-gray-crew-neck-t-shirt-DMVD9RkZIwQ
Unsplash. (2017, March 20). Photo by Brooke Cagle on Unsplash. Beautiful Free Images & Pictures | Unsplash.
https://unsplash.com/photos/man-sitting-near-gray-steel-roller-shutters-during-daytime-Nm70URdtf3c
Unsplash. (2021, September 22). Photo by Yusron el Jihan on Unsplash. Beautiful Free Images & Pictures | Unsplash.
https://unsplash.com/photos/a-boy-in-a-baseball-cap-is-standing-in-a-field-rpn0cc7MtyQ
World famous dispute over softdrink trademark. (2017, September 8). Newshub.
https://www.newshub.co.nz/nznews/world-famous-dispute-over-softdrink-trademark-2008092620
Busking Licence
(Applying for to advertise the statue in Wellington)
https://ccc.govt.nz/the-council/plans-strategies-policies-and-bylaws/bylaws/public-places-bylaw-2018
(Applying for to advertise the statue in Christchurch)
(Applying for to advertise the statue in Auckland)
https://www.qldc.govt.nz/services/cemeteries/memorial-headstones-and-plaques/
(Applying for to advertise the statue in Queenstown)
Designs
AMARA Studio. (2017, November 6). Image result for Coca Cola silhouette | Coca Cola bottle, cola, Coca Cola. Pinterest.
https://nz.pinterest.com/pin/86623992815981980/
Cathedral Square Christchurch. (n.d.). Flickr.
https://www.flickr.com/photos/volvob12b/9494094936
Hein, K. (2022, May 11). Sprite debuts its first-ever unified, global marketing campaign ‘Heat happens’. The Drum.
Sprite - Nutrition facts, ingredients & varieties | Coca-Cola NZ. (n.d.). Coca-Cola.
https://www.coca-cola.com/nz/en/brands/sprite
Top things to do in Wellington. (2019, August 15). New Zealand Education Group - University & Course Consultants.
https://www.nzedugroup.com/blog/2019/2/3/top-things-to-do-in-wellington
The transforming city. (n.d.). Heart of the City: Business.
https://www.hotcity.co.nz/city-centre/transforming-city
“World famous in New Zealand”, visiting the two big L&P bottles, in Paeroa, NZ. (2019, May 13). Rebecca Radnor’s Personal Blog: Consider yourselves warned!.