Uni submission -
Garage Project, a local business, is preparing to launch a new product into the market and needs marketing collateral to promote the launch. Since the company only has the budget for one form of collateral, they want you to create a mock-up and document the research and design process you used. This should include a written description of the message and tone of voice. Here is the final design I came up with.
Backdown
References
Moodboard:
Attention required! (n.d.). Attention Required! | Cloudflare.
https://www.hiclipart.com/free-transparent-background-pngclipart-imncg/download
Beer school Pretoria – One session. (n.d.). #Beertime.
https://beertime.beer/product/beer-school-pretoria-one-session/
Blue point brewing taps Bardo industries for brand new ‘On point’ look. (n.d.). Dieline - Design, Branding & Packaging Inspiration.
CHILL - Nz pilsner. (n.d.). Margaret River Beer Co.
https://www.margaretriverbeer.co/products/chill
Garage project trip hop esb 440ml. (2017, September 12). Society Liquor.
https://www.societyliquor.co.nz/products/garage-project-trip-hop-esb-440ml-y
Is blue point summer ale keto? | Sure keto. (2024, March 15). Sure Keto - The Food Database For Keto.
https://sureketo.com/is-it-keto/blue-point-summer-ale
Left Field brewery’s ice cold beer. (n.d.). Packaging Of The World – Creative Package Design Archive and Gallery.
https://packagingoftheworld.com/2020/04/left-field-brewerys-ice-cold-beer.html
Limited releases. (2023, June 26). Sprig + Fern Brewing Co.
https://sprigandfern.co.nz/limited-releases/
Moffat beach brewing Moff's summer ale 375ml. (n.d.). Beer Cellar NZ.
https://beercellar.co.nz/products/moffat-beachbrewing-moffs-summer-ale-375ml
Other:
Admin-bluelabel. (2024, February 16). Designing beer labels: Bottle or can sizes and dimensions. Blue Label Packaging.
https://www.bluelabelpackaging.com/blog/designing-beer-labels-sizing-dimensions/
Beer - Garage project shop - Craft beer online. (n.d.). Garage Project.
https://garageproject.co.nz/collections/beer
Can color affect your mood and behavior? (2005, November 23). Verywell Mind.
https://www.verywellmind.com/colorpsychology-2795824
DL consulting certified as a zero carbon business. (n.d.). Veridian.
https://veridiansoftware.com/news/dl-consultingzero-carbon/
Free barcode generator. (n.d.). Cognex | Machine Vision and Barcode Readers.
https://www.cognex.com/resources/interactive-tools/free-barcode-generator
Garage project - Chipper hazy pale ale – Carwyn cellars. (n.d.). Carwyn Cellars.
https://carwyncellars.com.au/products/garage-project-chipper-hazy-pale-ale
Garage project tiny hazy beer alcohol free. (n.d.). The Chiller.
https://thechiller.co.nz/products/garage-project-tiny-hazybeer
Garage project. (2024, February 27). Wikipedia, the free encyclopedia. Retrieved March 22, 2024, from
https://en.wikipedia.org/wiki/Garage_Project
Just a moment... (n.d.). Just a moment...
https://www.fontspace.com/drip-october-font-f85815
Login • Instagram. (n.d.). Login • Instagram.
https://www.instagram.com/garageproject/?hl=en
Pregnancy warning labels – design elements and downloadable labels. (n.d.). Food Standards Australia New Zealand.
Wolf of the willows - The haze has spoken arvala-7 IPA beer – Carwyn cellars. (n.d.). Carwyn Cellars.
https://carwyncellars.com.au/products/wolf-of-the-willows-the-haze-has-spoken-arvala-7-ipa-beer