Uni submission -
For this project, we worked in a team and needed to research a brand, its marketing strategy, and the Various media channels it uses. So, we chose Maggi as a brand to research. We had to evaluate current trends in consumer behaviours, including the various social and cultural factors addressed or influenced by the marketing mix. So, we had to create a summarized marketing plan for the brand Maggi and its New Zealand customers.
References
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https://www.behance.net/gallery/44029335/Maggi-ad-campaign
Bhasin, H. (2023, June 7). Maggi marketing mix and 4Ps (Updated 2023). Marketing91.
https://www.marketing91.com/marketing-mix-of-maggi/
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https://www.supervalue.co.nz/promotions/maggi-and-nestle-cricket-set/
Maggi ANZ on Instagram: “MAGGI noodles are packed with potential. It’s the perfect base for easy dinners, stir fries, soups and more. Create your favourite meal with MAGGI today! ????”. (n.d.). Instagram.
https://www.instagram.com/p/Cs5qywFpGbc/?hl=en
Maggi ANZ on Instagram: “MAGGI noodles are packed with potential. It’s the perfect base for easy dinners, stir fries, soups and more. Create your favourite meal with MAGGI today! 🍜” (n.d.) Instagram
https://www.instagram.com/p/Cs5qywFpGbc/?hl=en\
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https://www.nestle-caribbean.com/brands/allbrands/maggi-history
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https://www.instagram.com/p/C1TCbyXvpNI/?hl=en
Singh, L. (2023, July 5). How Maggi’s ingenious marketing strategy helped it conquer the market? Medium.
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A study of consumer behaviour on Maggi instant noodle products. (2019, January 15). wLife Media.
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https://unsplash.com/photos/white-wall-paint-with-black-shadow-zGZYQQVmXw0
(water colourd paper backgound (none copyright, (https://unsplash.com/license)) Maggi logo -
https://www.maggi.ng/terms-use
(THE MAGGI LOGO WE ARE USING IS FOR EDUCATIONAL PURPOSES ONLY AND NOT INTENDED FOR COMMERCIAL USE OR ANY BENEFITS FROM USING MAGGI’S IMAGERY. IF WE WERE TO USE IT FOR COMMERCIAL PURPOSES, WE WOULD NEED TO CONTACT MAGGI DIRECTLY AND OBTAIN CONFIRMATION THAT WE CAN USE THE IMAGERY.) Maggi logos - https://logos.fandom.com/wiki/Maggi